Register Malaysia Company (Sdn Bhd) 注册马来西亚私人有限公司 Sdn Bhd / Strike Off Company 公司注销 / 关闭公司
The Malaysian e-commerce market shares several similarities with other emerging markets in Southeast Asia, such as Singapore, Indonesia, and Thailand. Here are the key trends driving its growth:
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1. Cross-Border Transactions
• High cross-border spending: 40% of e-commerce transactions in Malaysia involve international sellers.
• Top motivators:
o Better prices (72%).
o Access to items unavailable locally (49%).
• Preferred countries: Singapore, Japan, the U.S., South Korea, and China dominate Malaysian online shopping destinations.
• To promote local products, the Malaysian government launched initiatives like “Buy Malaysia” and #SayaDigital, empowering businesses to drive digital adoption.
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2. Mobile-First Audience
• 80% of smartphone users shop online, with apps accounting for 64% of all mobile e-commerce transactions.
• Projected mobile e-commerce growth: By 2021, mobile e-commerce transactions were expected to reach US$5.6 billion.
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3. Affinity Towards Discounts
• Key drivers for online shopping:
o Time-saving.
o Expectation of fast delivery (90% expect delivery within a week).
o Lower prices.
• Popular events: Shopping festivals like 11.11 and 12.12 deliver up to 90% discounts, generating high sales in categories like Home & Living, Fashion, and Health & Beauty.
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4. Ease of Digital Payments
• Preferred methods: Bank transfers and e-wallets.
• Rapid growth in e-wallet adoption: Registered users surged from 8.7 million in 2020 to 13.5 million in 2021.
• Cash-on-Delivery (COD) remains relevant, especially among the 45-54 age group.
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5. Social Commerce
• Malaysia ranks as the fourth-largest market globally for social commerce.
• Key platforms: Facebook, WhatsApp, and Messenger dominate, with 87% of users making purchases via these channels.
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6. Competition Between Retailers
• Top e-commerce players:
o Shopee (54.93 million visits in early 2022).
o PG Mall (22.15 million visits).
• Rising competition: Regional platforms like Bukalapak and global giants like Taobao and AliExpress are expanding their footprint.
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7. Annual Shopping Events
• Holiday-driven shopping: Chinese New Year, Ramadan, and major holidays spur high online spending on gifts, beauty products, and fashion.
• Key shopping festivals:
o Malaysia Super Sale (March 1–31).
o Malaysia Mega Sale Carnival (June 15–August 31).
o Malaysia Year-End Sale (November 1–December 31).
o International events like Singles’ Day and Black Friday are gaining popularity.
马来西亚的消费者行为与电子商务趋势
马来西亚的电子商务市场与东南亚其他新兴市场(如新加坡、印尼和泰国)有许多相似之处。以下是推动其增长的关键趋势:
- 高跨境消费:马来西亚40%的电子商务交易涉及国际卖家。
- 主要动因:
- 更具竞争力的价格(72%)。
- 获得本地无法购买的商品(49%)。
- 偏爱的购物国家:新加坡、日本、美国、韩国和中国是马来西亚消费者的主要在线购物目的地。
- 支持本地产品的举措:马来西亚政府推出了“Buy Malaysia”和#SayaDigital等计划,鼓励企业推动数字化采用并支持本地商品。
- 移动购物普及:80%的智能手机用户进行线上购物,其中64%的移动电子商务交易通过购物应用完成。
- 移动电子商务增长预测:到2021年,移动电子商务交易预计达到56亿美元。
- 线上购物的主要驱动因素:
- 节省时间。
- 快速送达(90%的消费者期望一周内收到商品)。
- 更低的价格。
- 受欢迎的购物节:像11.11和12.12这样的购物节提供高达90%的折扣,带动了家居生活、时尚和健康美容类别的高销量。
- 偏好的支付方式:银行转账和电子钱包。
- 电子钱包的快速增长:注册用户从2020年的870万增加到2021年的1350万。
- 货到付款(COD):在45-54岁年龄段中仍然具有相关性。
- 全球排名第四的社交商务市场:马来西亚在社交商务领域表现突出。
- 主要平台:Facebook、WhatsApp和Messenger,占据主导地位,87%的用户通过这些渠道购物。
- 顶级电子商务平台:
- Shopee:2022年初获得5493万访问量。
- PG Mall:获得2215万访问量。
- 竞争加剧:地区平台如Bukalapak和全球巨头如淘宝和AliExpress正在扩大其市场影响力。
- 节日驱动的消费:春节、斋月以及主要节假日推动了礼品、美妆和时尚类商品的高线上消费。
- 关键购物节:
- 马来西亚超级促销(3月1日-31日)。
- 马来西亚大型促销嘉年华(6月15日-8月31日)。
- 马来西亚年终促销(11月1日-12月31日)。
- 国际购物节:如双十一和黑色星期五的受欢迎程度也在上升。
马来西亚电子商务市场通过跨境交易、移动购物、社交商务和政府支持等多种驱动力量快速增长。企业应抓住这些趋势,采用创新策略,在竞争激烈的市场中脱颖而出,同时满足消费者对价格、便利性和多样化的需求。
23 Jan 2025